While many companies choose to conduct their marketing campaign online these days, purchasing a postal mailing list is still a tried and true way to potentially increase your customer base. But you don't want to just purchase any random list; you want to make sure you are getting a list of potential customers that are likely to be interested in what you are selling. To that end, here are some questions you should ask before you purchase any direct postal mailing lists.
How Many Years Old Is the List?
Direct mailing list companies collect data on new potential customers on a regular basis. But before you agree to buy such a list, you should also ask how many years a specific list has been on the market. If a list is getting especially old, it's possible that there might be some outdated information on it. The potential customers on the list might have moved to a different address. Make sure you are getting recently added customers to ensure your mail will reach its intended targets.
Has This Same List Been Sold to Other Companies?
When you buy a mailing list, you may be able to pay a premium to get the list taken out of circulation so that you are the only company that has the data. But some mailing list companies will simply sell the same list to multiple firms, over and over again. If you get a list with recipients who have already received a lot of direct mail campaigns, they might not be as eager to open your envelope when it arrives due to marketing fatigue. Make sure you get the finer details and know if the list you are purchasing will be taken out of circulation by the mailing list company once you've paid for it.
How Were the Customers Found?
In order for your direct mail campaign to be successful, you will want to target a specific demographic that is most likely to be interested in your services. If possible, inquire about how the customer data on the mailing list you are interested in was found. Not every customer tagged as interested in "technology" for example will be interested in your specific technological device. Make sure you are purchasing targeted data that will give your campaign a fighting chance of success.
Purchasing a postal mailing list is still a great way of possibly finding new customers for your business. But ask questions about the data on the list before you move forward. Contact a local postal mailing list company today for more information.Share